Several years ago a friend lent us a book entitled “Somebody moved my cheese”. the basic thesis of the book was that if you no longer find your nourishment (physical or spiritual) in a familiar place (like a lab rat learns to find cheese at the end of a maze) you must adjust to that fact and learn to find your cheese in a new place. The book then repeats this thesis ad nauseaum for a hundred
Nevertheless, I’ve found myself thinking back on the simple aphorisms of the book quite frequently as I observe this presidential election.
For one thing, and this is a positive thing, we are learning to eat a wider variety of cheese. Whatever Hillary Clinton’s many flaws, she HAS paved the way for women candidates to be taken seriously. A black man is probably going to get the Democratic nomination. In our city, Portland, we just elected an openly gay mayor, and his sexuality was hardly a factor in the election debate. We’ve come a long way from the plastic-wrapped American cheese of the heterosexual white male. Clinton’s landslide wins in states like Kentucky are due to voters rejecting the more exotic cheeses. But even they have been forced to expand their tastes.
It’s the matter of the cheese in motion that all the candidates, fail to address. One of the answers to the conundrum of the missing cheese is as my son (who incidentally is on a weight loss diet) noted: eat less cheese. We are living in a time of societal change–the end of the era of unfettered consumption that began with the Industrial Age and intensified after world war II. McCain, Clinton, and Obama are all telling us, in varying styles and degrees, how we can get our cheese back. Whether it be pollution credits, gas tax holidays, regulation of the oil industry, alternative energy, even mass transportation–its all intended to give us back the amount of cheese we are accustomed to. None of them dare to tell us that we need to eat less cheese–it would be political suicide.
But we are going to have to. We cannot continue to consume resources at the rate we have been and survive as a species. Nor can the United States continue to consume such a disproportionate share of those finite resources. It’s not enough to drive a fuel efficient car; we need to live near where we work. We can’t import fruit from half the world away; we need to learn to eat seasonally again. We can’t base our economy on ever-increasing rates of consumption. Gas prices are going to continue to go up, food prices are going to continue to go up, and we are going to have to learn to cope.
The last president to confront these ideas directly was Jimmy Carter (remember his cardigan sweater?) and he was excoriated for it. then there’s Al Gore, but he’s distanced himself from electoral politics and can afford to talk about inconvenient truths.
Barack Obama actually mentioned the word “sacrifice” in his Portland speech last Sunday, but he quickly caught himself and changed the subject. Maybe if he is elected President, he will have the authority and courage to tell us we need to eat less cheese, and who knows, maybe we will all feel healthier for it.