Neil Young has it right. I don’t watch commercial TV very often, but every time I do I am amazed at the percentage of ads touting drugs for anything from high blood pressure to incontinence to depression, usually featuring a happy couple leaping through a field of flowers, accompanied by a litany of side effects(nausea, dizziness, cardiac arrest).
Are we all that sick?
If you have something seriously wrong with you, say heart disease, you’re much better off trusting the expertise of a medical professional rather than choosing your medications like you would a soft drink. For a lot of these other ailments, may I suggest just sucking it up? “enjoy life!” exhorts an ad for allergy medication, as the allergy sufferer (after popping a pill) goes for a bike ride or plays in yard with their grandchildren. I’ve had allergies all my life, don’t take pills, and somehow manage to hike, garden, and visit the park, and yes, enjoy life, albeit with a wad of kleenex in my pocket. Or how about those antacid ads telling you to go ahead and eat that greasy pizza and then pop a Prilosec? If greasy pizza gives you indigestion, maybe your body is trying to tell you something–like “that’s not good for you, don’t eat it”.
There seems to be an American attitude, encouraged by pharmaceutical companies, that nothing is supposed to hurt, one bit, ever. That every ounce of physical or emotional pain must be banished , even at the risk of far greater injury (as evidenced by that voice over of side effects).
A recent study showed that women taking incontinence drugs have a SIXTY PERCENT higher risk of cognitive decline. This is the type of incontinence that causes urinary urgency and some leakage when you cough or sneeze. Apparently the drugs that affect the urinary pathway are anticholinergics, which affect blood levels of acetylcholine, a neurotransmitter in the brain. Now this leakage is embarrassing and annoying, but it can be controlled with exercises or in severe cases minimally invasive surgery. You can also wear a pantiliner. All this sounds better than a sixty percent higher risk of cognitive decline, doesn’t it?
You’d have to be suffering from cognitive decline to be attracted by that ad for Cialis where the happy couple romps through fields and drinks champagne only to end up in…separate bathtubs.